The Case of the Unassigned Conversions
Your GA4 sales can come back “Unassigned” — credited to nothing. The obvious fix is usually the wrong one. Here’s how to tell which break you actually have.
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← All investigationsYour GA4 sales can come back “Unassigned” — credited to nothing. The obvious fix is usually the wrong one. Here’s how to tell which break you actually have.
A single line of aspirational copy on a product page quietly bleeds paid traffic. The most overlooked check in any DTC audit.