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Editorial line chart on cream paper marking a sudden conversion-rate anomaly with an orange highlight.

The Case of the Ghost-Step: why 24% of mobile users drop off at shipping

An audit of 50 Shopify Plus stores revealed a pattern of phantom touch events on the shipping selector — a tiny script-priority bug that looks exactly like price sensitivity in your reports.

7 min readMay 12, 2026
The Ecom Bunny

Anonymous investigations into the technical underbelly of DTC and Shopify growth.

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