The Case of the Unassigned Conversions
Your GA4 sales can come back “Unassigned” — credited to nothing. The obvious fix is usually wrong. Here's how to tell which break you actually have.
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← All investigationsYour GA4 sales can come back “Unassigned” — credited to nothing. The obvious fix is usually wrong. Here's how to tell which break you actually have.
If Shopify and GA4 disagree by more than 3%, it's almost never a broken report. It's three stacked configurations nobody documented — here's how to spot them.